Evaluation Question 3

After production was complete we posted our video onto Vimeo, however after seeing very little success we agreed we should actually post the video to a website where we could gain more attention. Having 1 billion hits a day we agreed YouTube would be the ideal website to exploit our product simply because the webpage has a humongous customer base and our target audience is the avid user of YouTube. Moreover looking at the success of other A2 Media projects we where convinced our video will be abe to reach out to wider audiences by using Youtube.

From the statistics graph from Vimeo we can clearly see that the video is frequently watched. However it is clear only a small number of people have watched the video. in 4 months the video has had over 150 views however as a group we did expect a much bigger response simply because the song was extremely current, it was continuously played in the charts therefore more people where aware of the song. however as a group we did later decide the video will have to be posted to youtube in order to see some progression.

the video has been posted on youtube for approximately 4 weeks. We can see the dramatic difference in the number of views simply because what we achieved from Vimeo in 4 months we have done more then that in a single month on youtube. Not only does this go to show our target market is more likely to be on Youtube over Vimeo but the Youtube platform has helped us achieve a much better response. This just goes to show our video has bags of potential and with some more time the video should have allot more views. 

From the feedback we can see or efforts have been appreciated and people genuinely tend to like our media text. Moreover it is clearly that the way the music video has been constructed it is inline with both our narrative and treatment therefore individuals can relate to the production with ease. more importantly there are certain things which our audience have raised issues about. things such as the fact that there where only two main locations in the entire song was something of concern. this is simply because the song runs over 4 minutes however we have only used two locations. 1 being the bedroom scene and the other the set. our audiences have recommended changes such as each actress should have her own specific location as-well as a platform which they all share. not only will this interject there own personal identities better but this will also help the audience show the difference between individual. the two things that we would change as a group are the locations and finally we would increase the use of mise en scene. this is simply because we have come to know over the entire span of the video we have used very little locations therefore to keep the audience focused and to keep them interested a change of locations and visuals is required. Therefore if we ever where to make the video again this is something we would consider.



A2 Music video Pitch Group 1 from Sidney Stringer on Vimeo.

Above is the pitch conducted by two members of our group explaining the concept, treatment and narrative of our music video. This video was recorded during pre-production. Watching this video now in comparison to the media text we have produced it is clear we have actually done what we set out to do. moreover the improvements recommended by the remaining media students have also been taken into account as certain elements where changed during ore production in order to product the best production possible.